ABOUT LIZA FRANCIS

Career Strengths

Simply put, I build incredible teams! 

As an Adobe Analytics Certified Expert and a hands-on leader, I know what it takes to maintain and positively grow a Digital Insights practice.  Not only technical knowledge but a deep understanding of who is on the team, what drives them and how to help them grow as digital analytics experts.

Based on my former comptroller and revenue management background, I am extremely budget and resource driven, looking to spend wisely and effectively use our resources to support business priorities.

Technical Leadership built on Trust

• Trust the Data - Data governance is the most important.  Without Trust in the data and your teams, data based decision-making becomes blurry and any doubt costs time and money in an organization. 
  
• Trust your Team - Train and support them well and then give your team the room do their Magic. 
  
• Trust the Process - Great teams are not built over night.   I integrate a combination of systems, collaboration and engagement to break down work silos to foster support and transparency.